MLB Giving Classic

This series of pages was made for a concept to sell to the MLB. The goal was to capture the energy of each MLB team’s fan base and focus that into a fun, competitive giving event to raise money for charity. Each team would choose a charity to support, and then use their own media channels to drive their fans to make donations. All of the donation activity was to be aggregated on large “scoreboard” which served to energize and excite fans by structuring competition against familiar league and conference rivalries.

I created the logo, landing page and then a much larger ‘scoreboard’ page.