{"id":687,"date":"2014-06-06T05:54:36","date_gmt":"2014-06-06T05:54:36","guid":{"rendered":"http:\/\/mattcamp.com\/gallery\/?p=687"},"modified":"2019-09-13T17:46:51","modified_gmt":"2019-09-13T17:46:51","slug":"explore-va","status":"publish","type":"post","link":"http:\/\/mattcamp.com\/gallery\/explore-va\/","title":{"rendered":"Explore VA"},"content":{"rendered":"<p>Explore VA is an initiative from the VA that is aimed at centralizing all of the Department of Veterans Affairs benefit information into an easy &#8216;one-stop-shop.&#8217; The redesign improved organic search rank while also bumping the conversion rate to a staggering 24% (from 8%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore VA is an initiative from the VA that is aimed at centralizing all of the Department of Veterans Affairs benefit information into an easy &#8216;one-stop-shop.&#8217; The redesign improved organic search rank while also bumping the conversion rate to a staggering 24% (from 8%). [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"http:\/\/mattcamp.com\/gallery\/explore-va\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-case-study.php","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[33],"tags":[53,49],"class_list":["post-687","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-accessibility","tag-redesign"],"acf":[],"_links":{"self":[{"href":"http:\/\/mattcamp.com\/gallery\/wp-json\/wp\/v2\/posts\/687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mattcamp.com\/gallery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mattcamp.com\/gallery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mattcamp.com\/gallery\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/mattcamp.com\/gallery\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":7,"href":"http:\/\/mattcamp.com\/gallery\/wp-json\/wp\/v2\/posts\/687\/revisions"}],"predecessor-version":[{"id":1464,"href":"http:\/\/mattcamp.com\/gallery\/wp-json\/wp\/v2\/posts\/687\/revisions\/1464"}],"wp:attachment":[{"href":"http:\/\/mattcamp.com\/gallery\/wp-json\/wp\/v2\/media?parent=687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mattcamp.com\/gallery\/wp-json\/wp\/v2\/categories?post=687"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mattcamp.com\/gallery\/wp-json\/wp\/v2\/tags?post=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}