Explore VA is an initiative from the VA that is aimed at centralizing all of Veterans’ benefit information into an easy ‘one-stop-shop.’ With the redesign of the site, we were able to improve organic search rank while also bumping the conversion rate to a staggering 24%. The build of the site is a little unusual because the site had be responsive, 508 compliant and backwards compatible to IE7 (which doesn’t support media queries). Because of this, most of grid and responsive layout components had to be custom built.
Lead Designer, Front-end Development, Branding, UX
Copy Writer, Senior Developer, Project Manager