During my stint at Reingold, our main client (by a significant margin) was the VA. Specifically, we were providing material guidance to support VA’s mental health outreach efforts.
The central project of this effort was maketheconnection.com. This was a novel site that sought to break through the stigma of talking about mental health (and seeking treatment) by curating over 400 videos of veterans. The video collection saw representation from all 5 branches and generations of warriors from WW2 to Afghanistan – speaking directly into the camera about their journey to recovery.
The site was one of Reingold’s biggest success stories. It was also 4 years old and in need of a redesign, which is what first prompted the ask for this page.
In discussions with leadership, there was a desire to explore a web medium as more than just a vehicle for delivering videos. We were searching for a way to speak directly to veterans, using plain language and a rich narrative format to connect with them.