What Is MTC

During my stint at Reingold, our main client (by a significant margin) was the VA. Specifically, we were providing material guidance to support VA’s mental health outreach efforts. The central project of this effort was maketheconnection.com. This was a novel site that sought to break through the stigma of talking about mental health (and seeking […]

Read More…

SXM: Channel Guide

Initially when taking on a redesign of SiriusXM’s channel guide, I thought it would be a relatively straight-forward lay-up. How complicated could it be? It’s just a list of channels.  In actual practice, it turns out the channel guide mediates some of the most complicated and important parts of the SiriusXM value chain. From helping […]

Read More…